Go to the “thermostats” page on the Home Depot website —
I’ve sorted the results to put the most expensive ones at the
top of the page — and see a bunch of white plastic boxes with
black-and-green LCD displays. And now you see why the Nest
thermostat is exciting people today.
More than anything, this reminds me of the slide of 2006-era
smartphones — Motorola Q, BlackBerry Pearl, Palm Treo, Nokia
E-something-something — that Steve Jobs displayed before he
introduced the iPhone for the first time. Night and day.
Apple’s priorities — simplicity, beauty, excellence — are becoming the industry’s priorities. You don’t have to be a former Apple employee to get on board this train, though.