Remember back in July, when Samsung announced it would no longer reveal phone and tablet sales data? They’re still not revealing them, but that hasn’t stopped Strategy Analytics from declaring them the unit sales leader in smartphones. (And it’s another case of shipments-vs.-sales-to-customers.)
I’m not doubting, by the way, that Samsung sold more “smartphones” than Apple for the quarter. They’ve always sold more phones, period, and the industry is rapidly transitioning to one where nearly all new phones are going to be “smartphones”. The point is that an analyst’s estimate for Samsung’s sales numbers should not be reported as fact, nor should shipments be conflated with actual sales.
★ Friday, 28 October 2011