In order to better align resources around Digital Media and
Digital Marketing, Adobe is restructuring its business. This will
result in the elimination of approximately 750 full-time positions
primarily in North America and Europe.
This follows a 680-person layoff in 2009, and a 600-person layoff in 2008.
Here’s how the company describes itself:
Adobe is investing aggressively in Digital Media and Digital
Marketing, two growing market areas. In Digital Media, the company
is the industry leader in content authoring solutions, enabling
customers to create, distribute and monetize digital content. In
Digital Marketing, the company intends to be the leader in
solutions to manage, measure and optimize digital marketing and
In my ideal world, Adobe would describe itself instead as follows: “Adobe makes best-of-breed tools for creative professionals.”
★ Tuesday, 8 November 2011