Matt Gemmell Rewrites Adobe’s Mobile Flash Announcement

Matt Gemmell:

Confusing, marketing-voiced corporate communication is a terrible problem in this industry, and it’s damaging to the companies themselves. Adobe’s press release (that’s what it essentially is, even though it’s nominally a blog post) sounds sterile, aloof, disconnected and tentative — perhaps even with a note of desperation. I decided to rewrite it.

As I tweeted the other night, a lack of clear, concise, plainspoken communication is as sure a sign as any of poor leadership.

Thursday, 10 November 2011

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