It’s a tacit admission that they’re (at best) number two, but this isn’t all that different from the sort of humor Apple used for years in the Hodgman/Long “Get a Mac” campaign. The deft touch in Apple’s campaign is that it was the PC that was a buffoon, not PC users. A fine line, and many PC users felt Apple was mocking them, not their machines, but Apple wasn’t trying to convince all PC users to get a Mac — just the ones who were on the fence. This one from Samsung is more “people who buy iPhones are image-conscious fad-following idiots”.
★ Wednesday, 23 November 2011