Push Pop Press vs. Apple

Daniel Dilger, writing at AppleInsider:

According to an unverified report from a source who worked with Push Pop Press co-founder Mike Matas, Jobs met with the fledgling company and warned Matas that if he pursued building dynamic books targeted at the App Store he would risk intellectual property claims.

Matas, a former designer at Apple, reportedly used a variety of patented technologies developed at Apple to deliver his plans for Push Pop Press. His company intended to give publishers a way to develop smoothly interactive titles that blurred the line between book and app.

The story I’ve heard is a little different, and a lot less dramatic. What a well-informed little birdie told me is that it wasn’t a legal threat over patents or technology, but rather something more like Panic’s classic story about iTunes and Audion (or maybe you more like Jobs’s hint regarding the then-upcoming iPhoto at the end of that tale). I.e. that Jobs more or less warned Push Pop Press that Apple was going in the same direction, in a big way. A competitive warning, not a legal threat.

Friday, 20 January 2012

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