Cook on iCloud

Transcript of Cook’s remark’s on today’s call. I point you to his remarks on iCloud:

I think Peter shared earlier the number of customers that had signed up for iCloud, and it’s already over 85 million, so it’s incredible that this has happened in just a few months’ period of time. We’re thrilled with it, and the response from customers has been incredible. It’s solved a lot of problems that customers were having and made their lives much much easier…. It was a fundamental shift recognizing that people had numerous devices and they wanted the bulk of their content in the cloud and easily accessible from all of their devices, and you know, I think we’re seeing the response from that. With 85 million customers in just three months, it is a very very important part — it’s not just a product, it’s a strategy for the next decade.

I saw Matt Deatherage from MacJournals flag this remark during Macworld’s live coverage of the call. iCloud is as central to Apple’s next 10 years as the digital hub strategy was to the previous 10 years — and financial analysts are likely to ignore it, just like they did Apple’s digital hub strategy. I think Steve Jobs had his fingers in as many projects as he could manage in his final year, but it’s no coincidence that his last product announcement was iCloud. Put another way, I don’t expect any new Apple products that aren’t related in some way to iCloud.

Tuesday, 24 January 2012

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