Marketing brainiac Mohan Sawhney, after the introduction of the original iPad two years ago:
What’s the outlook for the iPad? There will be long lines on the
day it becomes available, because a million or so die-hard Apple
fanatics will buy anything Apple puts out, even if it is a brick.
Seduction and lust is a powerful emotion and it will drive sales
for a while. Once the early adopters have forked over their money,
the rest of us will start to ask difficult and inconvenient
questions about the value relative to the price. And Apple will be
forced to make some drastic adjustments to the pricing and the
Actual result: 15 million iPads sold last quarter; same prices, same connectivity fees as when it debuted.
★ Tuesday, 24 January 2012