Paper

Exquisitely well-done new drawing app. Note the complete lack of persistent on-screen UI chrome — there is a fork in this regard between Apple and third-party iOS developers. Cf. Clear for another recent example.

The tension is between simplicity and obviousness. Eliminating on-screen chrome is simpler, more elegant and beautiful. But Apple’s use of minimal but persistent on-screen chrome makes things more obvious. Big differences can result from a slight shift in priorities: simple and obvious vs. obvious and simple.

Thursday, 29 March 2012

Ads via The Deck Ads via The Deck