Bronson Watermarker

Remember Mike Evangelist’s story about Steve Jobs and the iDVD user interface?

On the appointed day, Evangelist and the rest of the team gathered in the boardroom. They’d brought page after page of prototype screen shots showing the new program’s various windows and menu options, along with paragraphs of documentation describing how the app would work.

“Then Steve comes in,” Evangelist recalls. “He doesn’t look at any of our work. He picks up a marker and goes over to the whiteboard. He draws a rectangle. ‘Here’s the new application,’ he says. ‘It’s got one window. You drag your video into the window. Then you click the button that says BURN. That’s it. That’s what we’re going to make.’”

That’s what Bronson is like, except for watermarking PDF files. $10 in the Mac App Store.

★ Wednesday, 4 April 2012