Bud Light Lime-a-Ritas

The apocalypse draws nigh:

Anheuser-Busch’s marketing story is that beer drinkers had been mixing Bud Light Lime into margaritas to create “beer ritas,” so the company decided to simplify the process. “Lime-a-Rita just adds a new level of convenience by providing a beverage with the perfect balance of flavors,” he says.

(Via Karl Welzein, of course.)

★ Thursday, 3 May 2012