Now, with a direct-sales force that’s been on the ground for a
whole eight weeks, Draw Something is inserting advertisers’ paid
terms into the game for players to literally draw brands.
Here’s how the game works: Pick a word from a list of three, then
create a drawing so a Facebook friend can guess that word and you
can win points. For the ad product, imagine inserting words like
“Doritos” or “Coca-Cola” in among “golfer,” “bikini” or