Today, you can buy an “ultrabook” that’s thicker than an inch, is
heavier than 4 pounds, has a 14-inch screen, a traditional
spinning hard drive, and decent battery life. They’re also priced
between $700 and $900, or slightly below the $999 entry level
11.6-inch MacBook Air. In other words — nothing has changed. PC
makers have been making laptops for years that could beat Apple on
specs and often price and still Apple has done its own thing and
continued to rake in profits.
Exactamundo. Apple is about as fearful of ultrabooks as they were of netbooks.