The Upside Down Apple Logo

Former Apple employee Joe Moreno, on the switched orientation of the Apple logo on Mac laptops a dozen years ago:

Opening a laptop from the wrong end is a self-correcting problem that only lasts for a few seconds. However, viewing the upside logo is a problem that lasts indefinitely.

I remember this change being surprisingly controversial. It wasn’t about being confused how to open the laptop, but about to whom the Apple logo should look “right” — you, the user and owner of the machine, or everyone else while you’re using it. Today, this seems to be a settled debate. Does any laptop maker still orient their logo the other way?

Update: Lenovo ThinkPads, for one, still orient the logos the other way. As for which way is “right”, Daniel Jalkut has a good analogy.

Tuesday, 22 May 2012

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