Former Apple employee Joe Moreno, on the switched orientation of the Apple logo on Mac laptops a dozen years ago:
Opening a laptop from the wrong end is a self-correcting problem
that only lasts for a few seconds. However, viewing the upside
logo is a problem that lasts indefinitely.
I remember this change being surprisingly controversial. It wasn’t about being confused how to open the laptop, but about to whom the Apple logo should look “right” — you, the user and owner of the machine, or everyone else while you’re using it. Today, this seems to be a settled debate. Does any laptop maker still orient their logo the other way?
Update: Lenovo ThinkPads, for one, still orient the logos the other way. As for which way is “right”, Daniel Jalkut has a good analogy.
★ Tuesday, 22 May 2012