Jessica Vascellaro and Amir Efrati, reporting for the WSJ:
Apple has fought back, invading Google’s advertising turf by
selling mobile ads. And last year it unveiled its new weapon
against Google’s search business, the voice-activated “virtual
assistant” named Siri that gives people a new way to search for
information from the iPhone.
Some Google executives privately say they think Apple is trying
to wean iPhone users away from using traditional Web search on
“Privately”? There’s nothing private or secretive about it. Just watch one of Apple’s Siri TV ads. And it wouldn’t be a story about Google without something like this:
On Halloween in 2006 — just months before the iPhone was
announced — Apple’s product-marketing head, Phil Schiller, and
other executives met with Google engineers to determine how the
iPhone could use Google’s mapping data to let people see their
locations and get directions. At the meeting, one Google employee
attended wearing a nun costume.
★ Tuesday, 5 June 2012