Idlewild

New from H&FJ:

For the longest time, we’ve been reaching for a typeface that wasn’t there. We knew it was something spare and tranquil, its letterforms reaching ambitiously outward, and we could hear it speaking in hushed but captivating tones. We imagined it as industrious, combining space-age optimism with the confidence and composure of a master craftsman. We could see the typeface among the realm of satisfying things, objects designed not merely to be used but to be enjoyed: a well-balanced knife, a performance engine; the tool that fits the hand just so.

And… now I have another font crush.

Tuesday, 5 June 2012

Ads via The Deck Ads via The Deck