For the longest time, we’ve been reaching for a typeface that
wasn’t there. We knew it was something spare and tranquil, its
letterforms reaching ambitiously outward, and we could hear it
speaking in hushed but captivating tones. We imagined it as
industrious, combining space-age optimism with the confidence and
composure of a master craftsman. We could see the typeface among
the realm of satisfying things, objects designed not merely to be
used but to be enjoyed: a well-balanced knife, a performance
engine; the tool that fits the hand just so.
And… now I have another font crush.