Fragmentation and Segmentation

Benedict Evans on Apple’s segmentation-by-device of new features in iOS:

How do you segment without fragmenting? Apple achieved this pretty easily with the iPod by varying the storage, but that wouldnโ€™t be meaningful for the iPhone. The cheap one has to run the apps, but people still have to have a reason to buy the expensive one.

What you can do is vary the Apple supplied features, without varying the hardware and API platform that your third-party developers are targeting.

Nailed it.

โ˜… Tuesday, 26 June 2012

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