Can Marissa Mayer Turn Yahoo Around?

Good opinion roundup from The Week.

We’ll see how this turns out, but my guess is that she’s going to turn Yahoo into more of a Google rival, not a Google partner. (I don’t think this is anything like Stephen Elop leaving Microsoft for the CEO gig at Nokia, and then turning Nokia into a major Microsoft partner — but we’ll see.)

Yahoo is hopelessly behind in mobile. No way they’re going to have their own mobile phone platform. But why not make them into more of a partner with Apple as a mobile content provider? Apple already uses Yahoo for weather, stocks, and, in Siri on iOS 6 betas, sports. Emphasize that even more.

I’ve long suspected that Mayer preferred the iPhone to Android as a user. She was into Instagram while it was iPhone-only. She’s sent multiple tweets — September 2011, June of this year — using Twitter for iPhone. And her husband just tweeted that he’s switching to the iPhone from BlackBerry.

Tuesday, 17 July 2012

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