Voting for a Winner

Seth Godin, regarding some interesting Kickstarter project statistics:

Two lessons:

  1. It’s important to create inevitability around the projects you launch, wherever you launch them.
  2. One way to appear inevitable is to set a lower minimum threshold for success. Setting a huge number feels bold and even macho, but it’s clear that your fans would prefer to pile on after you’ve reached your goal, not sweat or be begged to be sure you reach it in the first place.

I noticed that piling-on effect over the weekend with App.net’s fundkicker. (Via Alex Hillman.)

★ Monday, 13 August 2012