Most of the silicon-valley-bubble-press probably does not know
much about Nik Software, and doesn’t realize that this is a
company built by and for professional photographers. Even though
their software is designed for “pros”, I’m confident in saying
that 90% of their customers are amateurs who are using these same
tools to make them look like pros! Nik makes amazing tools, and I
am really looking forward to seeing them bleed into my daily life
of using Google+.
Looks like Google might be getting serious about photography.