How Much Do Google and Facebook Profit From Your Data?

Speaking of putting more privacy controls into web browsers:

Privacyfix measures your last 60 days of activity on Google, extrapolates that to a year, and uses a value-per-search estimate. Analysts believed Google was making $14.70 per 1,000 searches in 2010, and possibly less in 2011. Of course, if you spend all your time searching for luxury hotels or mesothelioma lawyers — and then clicking through the advertised links — you’re much more valuable than the average user.

Brock says his estimated annual Facebook value was a mere $1.68. His daughter, perhaps unsurprisingly, is at $12. His Google value checks in at more than $700 per year, though.

★ Tuesday, 9 October 2012