Where Does Apple Go From Here?

Michael Gartenberg:

So, as Jed Bartlet might say, the question for Apple is: What’s next?

If you’re screaming “television sets!”, calm down. Yes, even you, Wall Street Analyst Who Shall Not Be Named. The entire television-set business is worth about $30 billion dollars. That’s it. Even assuming Apple takes all of that, it’s hardly the type of revenue that Apple needs to fuel the future. That’s the kind of money the company keeps under the mattress for a rainy day purchase or two.

Seems pretty likely that tomorrow is not going to be a “here’s the next big thing” event, but it’s worth pondering. What’s the next $100 billion idea, and what would Apple need to do to set it up?

★ Monday, 22 October 2012