Now, apologists will explain that these ads aren’t in the OS user
interface, which is true, and that you really have to hunt for
them in the apps in which they do appear, which is also true. But
this is a slippery slope, folks. If you accept a few banal ads in
Windows 8 for $40, what would you accept in Windows 9 for $20?
When does it stop? And why wouldn’t it get worse?
I really do enjoy saying this: I agree with Paul Thurrott.