Peter M. De Lorenzo at Autoextremist, on the success of the VW Group:
You first have to have the product and that will never, ever,
change. Then you have to have the kind of brand image that is
crystal clear to consumers, one unwavering in its execution and
consistency. And if it’s dead-on — as Audi’s marriage of product
and brand image is — then you’re able to create the fundamental
desire for your product that will have people paying real money to
Sounds like another highly profitable company I know.