Munster’s crew spent eight hours on Black Friday, as it has every
year for the past five years, counting heads at the Apple Store in
the Mall of America in Minneapolis. This year he (or his staff)
also spent two hours monitoring the Microsoft Store directly
across the hall.
Shoppers at the Apple Store bought an average of 11 iPads per
hour. Despite heavy TV, print and billboard advertising for the
new Microsoft Surface tablet, not one was sold during the two
hours Piper Jaffray spent monitoring that store. Doesn’t bode well
for Microsoft’s answer to the iPad.