From the Archive: ‘Apple “Netbooks”, Eh?’

Yours truly, back in 2008, regarding a “prediction” that Apple was about to announce a $599 netbook at Macworld Expo:

Yes, there is a market for $500 laptops. But Apple doesn’t need to serve this market any more than BMW needs to serve the market for $12,000 sedans. Apple may well create a product in this price range in the future — perhaps the long-rumored touchscreen tablet — but their hand is not forced.

I still think a $500 or so touchscreen tablet would be a successful product for Apple.

(Also: How ancient does a story about Apple making announcements at Macworld Expo sound today?)

Monday, 31 December 2012

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