Why TNW Decided to Stop Publishing the Android Version of Their Magazine

The Next Web:

All of that wouldn’t have been a problem if we had seen a market for our magazine on Android. And we did believe there would be one. We had gotten enough requests for it and had gotten the impression there were thousands of anxious Android tablets owners holding their breath for an Android version of our magazine. Unfortunately we’ve found out that although Android users are very vocal they aren’t very active when it comes to downloading and reading magazines. Or maybe they just don’t like our magazine. You never know.

To give you some insight in how little uptake we saw on Android here are some statistics: for every Android user that downloads an Android magazine we have 80 iOS downloads.

The comments are a goldmine of Church of Market Share fanaticism.

Monday, 31 December 2012

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