Most of the time during those rehearsals, Ken and I had nothing to
do except sit in the then empty audience and watch The Master
Presenter at work — crafting his keynote. What a privilege to be
a spectator during that process. At Apple, we were actually all
students, not just spectators. When I see other companies
clumsily announce products these days, I realize again how
much the rest of the world lost now that Steve is gone.