Phil Schiller on Cheap iPhones

Phil Schiller, in an interview with Shanghai Evening News:

“At first, non-smartphones were popular in the Chinese market, now cheap smartphones are more popular and non-smartphones are out,” Schiller added later. “Despite the popularity of cheap smartphones, this will never be the future of Apple’s products. In fact, although Apple’s market share of smartphones is just about 20%, we own the 75% of the profit.”

This doesn’t mean Apple isn’t going to produce a cheaper iPhone. Schiller is simply stating what should be — but clearly isn’t — obvious to everyone: Apple goes for profit.

★ Thursday, 10 January 2013