Bob Tedeschi, the Times’ Gadgetwise columnist until last June, who
covered the app world, went undercover in 2010 to develop an app
— and helped create “Bobo Explores Light,” an award-winning
best-selling iPad app, The Post has learned.
Tedeschi undertook the project using the pseudonym Craig Fusco so
Apple wouldn’t give him any unwarranted favorable or unfavorable
treatment. In a recent interview, he said he was moved from the
tech beat after telling his editors of Bobo’s success. “I was
floored by how well it did,” Tedeschi told The Post. […]
Ironically, Tedeschi’s app creation was first discussed with a
Times editor as a possible story that would address how hard it
was to make a living developing apps. The story assignment was
eventually dropped — but Tedeschi continued pursuing the idea.
Makes you think The Times wasn’t looking for the answer to whether it’s possible to make a living developing apps, but rather only wanted a story that concluded you can’t.