John R. Moran:
For a coherent strategy to work, then, the organization executing
it must be measured as a whole, rather than as parts. In other
words, if a company is to have a single strategy, it must be
driven by a single P&L.
This may sound like an extreme position. Yet some of the world’s
most successful companies operate this way. Apple famously has
only one P&L, for which its CFO, Peter Oppenheimer, has direct
responsibility. And while each of its major hardware product lines
is priced to make a significant profit, it bundles in all its key
software upgrades, products, services, and platforms for free. […]
It’s Apple’s single-company mindset that lets it give away
industry-leading software and cannibalize its own products, which
in turn has led to its unprecedented success.