A lot of folks, especially Apple supporters, like to characterize
Amazon as irrational, even crazy, for its willingness to live with
low margins. It must be frustrating to compete with a company like
that. But to call their strategy irrational or to believe they
want to be a non-profit is a dangerous misreading of what they’re
I, for one, don’t think there’s anything irrational about Amazon. I admire them greatly, and think they’re a devilishly clever company. Who I think is irrational are the Amazon investors who support Amazon’s continuing lack of profits.
★ Friday, 25 January 2013