Gabe Newell: Steam Box’s Biggest Threat Isn’t Consoles, It’s Apple

Griffin McElroy, writing for Polygon:

“The threat right now is that Apple has gained a huge amount of market share, and has a relatively obvious pathway towards entering the living room with their platform,” Newell said. “I think that there’s a scenario where we see sort of a dumbed down living room platform emerging — I think Apple rolls the console guys really easily. The question is can we make enough progress in the PC space to establish ourselves there, and also figure out better ways of addressing mobile before Apple takes over the living room?”

Can you imagine making this argument — that Apple could “easily” beat the console systems — five years ago?

Thursday, 31 January 2013

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