Bryan M. Wolfe, writing for AppAdvice:
Going forward, Apple could learn a lot from Netflix. With all the
talk of a rumored Apple television, perhaps Apple should consider
getting into the television production business, or at least
partnering with someone else. After all, it is in Apple’s DNA to
control all aspects of whatever they produce.
Just imagine the excitement were Apple to release an actual
television that came with original programming. I bet that it
would be huge, for example, if Apple would work with Disney’s
Pixar to create original children’s programming only available on
Not an outlandish idea. But Apple makes its money selling hardware and building platforms. Why should Apple compete with HBO and Netflix when, as it stands now, they can provide access on their platforms to both HBO and Netflix? Apple’s interests are aligned differently than Netflix’s.
The converse of this is why Netflix abandoned its plans to build its own set top hardware box, instead spun it off to Roku.
Update: It also occurs to me that hypothetical Apple-produced content would likely be rated no older than PG. You’re not going to see House of Cards from Apple.
★ Tuesday, 5 February 2013