No Plan B

Reuters:

“We’re very focused on continuing the success we have with PCs and taking that to tablets and phones,” Microsoft’s Chief Financial Officer Peter Klein said at the annual Goldman Sachs Technology and Internet Conference in San Francisco, which was webcast.

Given Microsoft’s lack of success so far, he was asked if there was an alternative strategy or ‘Plan B’ in reserve.

“It’s less ‘Plan B’ than how you execute on the current plan,” said Klein. “We aim to evolve this generation of Windows to make sure we have the right set of experiences at the right price points for all customers.”

An interesting thought: what does Microsoft look like 10 years from now if Windows Phone never gains traction?

Thursday, 14 February 2013

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