With the news today about the Chromebook Pixel, the pieces are all
starting to come together. Google says it’s selling that product
through the Google Play online store and through Best Buy’s and
Currys PC World’s websites. (And they’ll be available to use,
but not buy, inside some Best Buys and Currys.) That won’t be
Google has been attempting to sell various Nexus products through
their online stores for years now. The results have ranged from
some success (Nexus 4) to fail (Nexus One) to major fail (Nexus
Q). The Best Buy results seem mixed as well. While Chromebooks are
finally seeing some traction, it’s still minimal despite the
reach of Best Buy.
What Google needs for these products is what Apple needed a decade
ago: their own stores that they’re in complete control of to
showcase their products.
The one that most demands a retail presence is Google Glass. The bottom line: a physical presence makes a lot of sense when you’re trying to sell physical products.