Another Way of Looking at It

Amir Efrati, reporting for the Wall Street Journal on those numbers from Good Technology regarding mobile device activations in large corporations, paragraphs one and two:

There are signs that Apple’s grip on tablets has been weakened among consumers, who are buying more devices made by Samsung and Amazon. Now the trend is trickling into the business market.

That’s according to new data from Good Technology, one of the biggest mobile device managers, known as MDMs, that give tools to corporate IT managers to oversee employee devices.

Stop reading there and what is the reader to think, other than “more bad news for Apple”? Two paragraphs later, we get the actual numbers:

Out of all of the tablets that installed Good’s management software during 2012, Android’s share grew from 2.7% in the first quarter to 6.8% by the fourth quarter, with the iPad grabbing nearly the entire rest of the market.

“We’re seeing some glimmers of Android tablet adoption,” said John Herrema, an executive at Good Technology.

And then only at the bottom of the article do we see that, according to Good, iOS is actually doing better than Android year-over-year:

Overall, Apple’s iPad and iPhone devices made up 77% of new devices using Good Technology software last year, up from 71% in 2011, with Android-powered devices making up much of the rest.

The headline for Efrati’s story? “Report: Android Tablets Gain on iPads in Business Market”.

Tuesday, 26 February 2013

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