Let’s talk about the Lexus LFA, a halo car developed by Toyota over the course of ten years. (Lexus is Toyota’s luxury nameplate.) When the LFA was finally released in 2010, it sold for around $400,000. A year later, only 90 LFAs had been sold. At the end of 2012, production stopped, as planned, after 500 cars. […]
The explanation for the apparent insanity of this product is actually very simple. Akio Toyoda, the CEO of Toyota, loves fast cars. He fucking loves them! That’s it.