Apple declined further comment on AppGratis’s ouster, framing the
move as a standard response to guideline violations. But sources
close to the company say it was more than a little troubled that
AppGratis was pushing a business model that appeared to favor
developers with the financial means to pay for exposure. “The App
Store is intended as a meritocracy,” a source familiar with
Apple’s thinking told AllThingsD.
In other words, app-discovery platforms built on paid
recommendations aren’t going to fly with Apple.