It Can’t All Be True

Min-Jeong Lee, reporting for the WSJ:

LG Display Co. swung to a net profit in the first quarter as tablet screen sales to Apple Inc. increased, and analysts said the South Korean display maker’s fortunes this year will be closely tied to demand for the U.S. company’s gadgets.

But here’s Miyoung Kim, reporting the same news, for Reuters:

LG Display Co Ltd reported its smallest profit since it returned to the black in the second quarter of last year, as demand for iPhone and iPad screens from Apple weakened amid concerns the U.S. company is losing its luster in the mobile device market.

Perfect example of just how crazy reporting on Apple has gotten. (Via MacDailyNews.) Best advice, listen to Tim Cook from three months ago, and stop trying to extrapolate Apple’s sales numbers from those of its component suppliers:

Let me make one additional point on this: I know there’s been lots of rumors about order cuts and so forth, and so let me just take a moment to make a comment on these. I don’t want to comment on any particular rumor, because I would spend my life doing that, but I would suggest it’s good to question the accuracy of any kind of rumor about build plans. And I’d also stress that even if a particular data point were factual, it would be impossible to accurately interpret the data point as to what it meant for our overall business, because the supply chain is very complex, and we obviously have multiple sources for things. Yields might vary, supplier performance can vary, the beginning inventory positions can vary, I mean there’s just an inordinately long list of things that would make any single data point not a great proxy for what’s going on.

Monday, 22 April 2013

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