Smartphone Platform Loyalty

John Paczkowski, on a report by Yankee Group analyst Carl Howe:

So, Android’s seemingly inexorable ascension over the iPhone? Not quite so inexorable anymore. Apple’s smartphone continues to gain share over devices running Google’s mobile OS in the U.S.; so much so that, according to the Yankee Group, iPhone ownership in the U.S. will exceed Android ownership by 2015. The reason: Platform loyalty.

Bold projection.

Friday, 26 April 2013

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