Kara Swisher on the Instagram/Facebook Acquisition

Kara Swisher, profiling Instagram founder Kevin Systrom for Vanity Fair:

On a beach walk one day, Nicole told him she would be reluctant to use the app he was working on because her pictures would never be as good as the ones a mutual friend took. “I said, ‘Well, you know what he does to those photos, right?’ She’s like, ‘No, he just takes good photos.’ I’m like, ‘No, no, he puts them through filter apps.’ She’s like, ‘Well, you guys should probably have filters too, right, then?’ I was like, ‘Huh.’”

Great piece. No word on bringing back Gotham, though.

★ Monday, 6 May 2013