I’m delighted to announce that we’ve reached an agreement to
We promise not to screw it up. Tumblr is incredibly special and
has a great thing going. We will operate Tumblr independently.
David Karp will remain CEO. The product roadmap, their team, their
wit and irreverence will all remain the same as will their mission
to empower creators to make their best work and get it in front of
the audience they deserve. Yahoo! will help Tumblr get even
better, faster. […]
I’ve long held the view that in all things art and design, you can
feel the spirit and demeanor of those who create them. That’s why
it was no surprise to me that David Karp is one of the nicest,
most empathetic people I’ve ever met. He’s also one of the most
perceptive, capable entrepreneurs I’ve worked with. His respect
for Tumblr’s community of creators is awesome, and I’m absolutely
delighted to have him and his entire team join Yahoo!.
Humanely written. Love the “We promise not to screw it up”, because it’s a direct acknowledgement of every Tumblr user’s primary concern. That’s a weird sentence to put in a billion-dollar deal announcement, but I like it.