Innovative Use of the Word ‘Still’

Larry Popelka, “founder and chief executive officer of GameChanger, an innovation consulting firm”, in a piece for Businessweek headlined “Google Is Winning the Innovation War Against Apple”:

Google appears to be on the verge of taking over the tech innovation throne once held by Apple. A sure sign of this was the success of Google’s annual I/O developers conference last week at San Francisco’s Moscone Center. Tickets to the 5,000-seat, three-day conference sold out in just 49 minutes at $600 [sic] a pop. […]

This is only Google’s sixth year holding the I/O conference, which is targeted to open-source developers. It has quickly grown into a major media event rivaling Apple’s Worldwide Developers Conference (WWDC), which the company stages to wow the technology world with its innovations.

Apple’s event is still extremely popular: Tickets this year sold out in just two minutes at $1,699 each.

Let’s get this straight. Google sells out its developer conference in 49 minutes at $900 a seat. (Popelka didn’t even get the price right.) Apple sells out its developer conference — in the same venue — in 2 minutes at $1700 a seat. And this is a “sure sign” that Google is “taking over the tech innovation throne”?

His conclusion is even more bizarre:

Few companies have the self-confidence to take on Google’s launch and iterate model. Most prefer the safety of Apple’s “perfect it before you sell it” approach, because it shields senior managers from criticism. But Google has found a successful innovation process, and companies who follow suit will win the long-term innovation war.

Few companies release crappy products and hope to improve them later? Most companies perfect their products in secrecy before releasing them, like Apple? Apple’s strategy shields senior managers from criticism? What planet is he talking about?

Thursday, 23 May 2013

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