The truth about the greatest commercial of all time — Think
Different — is that the intended audience was Apple itself. Jobs
took over a demoralized company on the precipice of bankruptcy,
and reminded them that they were special, and, that Jobs was
special. It was the beginning of a new chapter.
“Designed in California” should absolutely be seen in the same
light. This is a commercial for Apple on the occasion of a new
chapter; we just get to see it.