Jessica Lessin: ‘Apple Pitches Ad-Skipping for New TV Service’

Former WSJ reporter Jessica Lessin, now writing for her own website:

In recent discussions, Apple told media executives it wants to offer a โ€œpremiumโ€ version of the service that would allow users to skip ads and would compensate television networks for the lost revenue, according to people briefed on the conversations. [โ€ฆ]

It is a risky idea. Ad-skipping would disrupt the entrenched system of television ratings — the basis for buying TV ads. In fact, television broadcasters sued Dish Network when it introduced similar technology last year.

โ˜… Monday, 15 July 2013

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