Verizon iPhone Growth

Yoni Heisler, TUAW:

But then a funny thing happened. Last week, Verizon reported its earnings results from Q2 2013 and the results were better than what most analysts were expecting. Last quarter, Verizon activated 7.5 million smartphones, of which 3.8 million units were iPhones. Put differently, nearly 51% of all smartphones Verizon activated last quarter were iPhones.

That’s pretty impressive, but the folks on Wall St. don’t care so much about product share as they do about overall growth.

To that end, the 3.8 million iPhones Verizon activated this past quarter far eclipsed the 2.7 million units it sold during Q2 of 2012. Year over year, iPhone activations on Verizon grew by 40.7%.

Not a big story because it doesn’t fit the narrative of the “slowing smartphone market.” What I think is happening: the more people understand smartphones, the more likely they are to choose an iPhone.

Monday, 22 July 2013

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