90 Ads on a Web Page

Brian Morrissey, writing for Digiday:

Kristina Tipton, VP of marketing at CafeMom, called the page and those like it “a very small part of our business. We’re always looking for new ways to monetize our business.” And one way to monetize is to load a page with an ad for every five words of editorial content.

The best part: Digiday itself runs scummy Taboola ads.

Update: Morrissey, via Twitter, says Digiday only uses Taboola for internal links, not ads.

Tuesday, 23 July 2013