“Previous smartphone owners buy Apple iPhones much more than
first-time owners,” according to Consumer Intelligence Research
Partners. “Almost 50 percent of previous owners buy an iPhone,
while under one-third of first-time owners buy an iPhone.”
Samsung does roughly equally well among new and repeat smartphone
buyers, while Korean rival LG tends to do far better among
first-timers, likely due to its lower prices and strong
representation in the prepaid arena.
This bodes well for Apple in the long-term, given that soon, almost all smartphone buyers will be previous smartphone owners.