iTunes Radio, Apple’s answer to Pandora, is set to debut next
month with a handful of high-profile brand partners including
McDonald’s, Nissan, Pepsi, Procter & Gamble and possibly one or
two more brands, according to people familiar with the
Of course, consumers can choose to have no ads at all. iTunes
Radio will be a free, ad-supported service to the public, but
Apple will be offering an ad-free option to anyone who
purchases iTunes Match, a cloud-based music storage feature
that allows users to access their libraries on any
Internet-connected Apple device.
Best reason yet to sign up for iTunes Match.